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The City of Madison upgrades 15 of their heavy-duty  vehicles to B100 to reach their goal of being net zero in city operations by 2030. Electrification is not a viable option in the market so biodiesel will cut emissions, cut costs, and help them reach their sustainability goals.

Name: City of Madison

Location: Madison, WI

User Since: Jan 2022

Number of Optimus Equipped Trucks: 15

Truck Type: Municipal Refuse Haulers


What brought City of Madison to partner with Optimus and test out The Vector System? What were your goals in turning to B100 fuel use?

Ever since I was in New York City, I’ve had a relationship with Clean Fuels Alliance America (CFAA) and some of the board members in the organization. I have been regularly in contact with the CFAA, and I suggested to them that Madison was interested in looking at blends above B20 and I was investigating what the options were. CFAA introduced me to Optimus and The Vector System, along with REG, who agreed to fund this pilot project with The Wisconsin Soybean Board.

The benefits of biodiesel for the greater Madison community is mostly supporting the local economy, which includes local jobs by buying biodiesel, we’re also getting better air quality, and as we know lung conditions including asthma and other conditions can be affected by air quality and we’re confident that with our sustainability efforts, including biodiesel, we are improving the air quality for our community.

What is it like working with Optimus?

We’ve coordinated well with Optimus on the planning for the installations, they’ve done some training for city staff regarding the Optimus system that went well.

How has Optimus Technologies helped your fleet better align their company values?

So, the reason why here at Madison Fleet my team and I are so focused on sustainability and so passionate about it, is because we care about the planet and we care about the local community. We also recognize that we as an individual fleet, even with 1400 vehicles, cannot make that big a difference on our own. However, what we can do is set an example for other fleets and for our community. 

“Trucks are not going away, construction equipment is not going away, these are here to stay, but we can operate them in a better way, a cleaner way."


Customer Interview

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